Brand mark
inspiration

An icon inspired by the continuous connectivity of the Chinese 'eternal knot' and
the nearby Interconnecting railway lines. This distinctive mark also incorporates the
M & W from the development name, which is inspired by the manufacturers
who first made this space a place and its West London postcode.

Campaign Concept

This is real life reinventing itself on a continuous basis to provide a thriving,
enriching environment that is future focussed first and foremost.

This is life in motion.

The challenge

How do we stay front of mind and ensure we stay relevant?

Sometimes you have to create what You want to be a part of.
To stand apart, you need to set standards.

Makers West is inspired by six equally strong place qualities, which allow the
campaign to flex and adapt, while always being based on the foundation of an
ownable and unique brand narrative through a digital first approach.

Introducing

Our six place
qualities

#1

The Authenticity of Makers West

Discovering the
heritage to inspire

acton's future

The Prosperity for Makers West

At the heart
of Acton's
re-awakening

The challenge

How do we visualise the
potential of acton?

Connections from Makers West

The freedom
to connect and
to explore

#4

A new community for Makers West

a place where
everyone
is welcome

From basket balls to climbing walls, breathing space to commercial space.
Just like Wall's ice cream did so in the past, the people focussed placemaking
and communal areas at Makers West will 'Bring people together and melt
away any barriers between them'.

Wellbeing at Makers West

Designed for
a perfect life
balance

Embrace balance

Makers West will provide an unrivalled environment for the life
that you want to live, with wellbeing at the very top of our tick-list.

#6 Fortune

Investment at Makers West

Invest for
your future

How we translate our
digital first approach into
visually captivating marketing collateral

WeChat has a market penetration in China
of 79% with 10 billion hits
on WeChat Moments
every 24 hours

Business of Apps - the latest app industry news, analysis and insights.

How we bring the
brand to life in a
real-life environment

alternative naming
and identity options